They Combined a Doctor's Office, Gym, and Spa—and It Costs Less Than $25 a Day
We visited this reimagined “doctor's office” to get the inside scoop on the membership that could redefine healthcare, and it was even cooler than we thought.
6 min read
What If Healthcare Actually Made Us Healthy?
If you could rebuild the U.S. healthcare system from the ground up, what would you change first? Fewer wait times? Better access? More time with your doctor?
Or maybe, just maybe, a system where your care team actually works together, all in one place, to help you feel healthier every day. That's the future one wellness center in California is already building.
Love Life is a holistic health and wellness club co-founded by Whole Foods visionary John Mackey, and they're on a mission to change how we think about healthcare altogether. This isn't just another trendy wellness space. It's a full-scale reimagining of primary care, designed to extend your health span, not just your lifespan.
As their regional president, Michael Robertson, told us during our tour, "I got to create my Disneyland." And honestly, it shows.
What Does Love Life Offer?
On the surface, it looks like a high-end gym with a beautiful spa, cold plunges, a healthy café, and even a pickleball club. But at its core, it's a next-gen medical center offering everything from preventive primary care to hormone optimization to integrative dermatology—under one roof.
Here are just some of the areas they treat and focus on:
- Preventive Primary Care
- Same-Day Acute Care
- Women's & Men's Health
- Hormone Optimization
- Gastrointestinal Health
- Cardiometabolic Health
- Thyroid & Adrenal Health
- Fertility, Prenatal & Postpartum Care
- Autoimmune Conditions
- Cancer Prevention
- Integrative Dermatology
- Longevity & Peak Performance
This isn't your average "concierge medicine" setup. The real magic is in the collaborative care model. Your physician doesn't work in a silo, they're part of a team that includes nutritionists, physical therapists, acupuncturists, behavioral therapists, and more. They create your personalized health plan together, in real-time, based on data from labs, scans, and even your wearable devices.
What's Included in the Optimize Membership?
The flagship offering is the Optimize Membership, which costs $750/month and includes a long list of services you'd normally have to piece together on your own. Here's everything it includes:
Medical + Diagnostic Services
- A 1-hour integrative physician intake (yes, they ask about your birth story)
- Body composition scan
- Advanced lab panels measuring 120+ biomarkers
- VO2 Max + Musculoskeletal assessments
- Nutrition consultation
- Continuous glucose monitor
- 3 (lengthy) follow-up physician visits
- Cardiac Risk + Longevity screenings
- 10 acute care visits (15-minute same or next day appointments for sick visits, prescriptions, etc.)
- Ongoing chat access with your care team
Expert Practitioner Visits
Choose 3 expert practitioner visits per year with your choice of:
- Registered Dietitian
- Health Coach
- Acupuncturist
- Behavioral Therapist
- Physical Therapist
- Personal Trainer
- Reiki Practitioner
- Chinese Herbalist
Recovery Services (4 per month)
Choose from:
- TheraLight 360 Red-Light Therapy
- Pulsed Electromagnetic Field Therapy (PEMF)
- Cryotherapy
- Ballancer Pro Lymphatic Compression
- Hyperbaric Oxygen Therapy
- Small Group Training
Fitness + Recovery Amenities
- Unlimited gym access (with high-level equipment)
- Unlimited group classes (like sound baths, strength, yoga)
- Unlimited access to the cold plunges, saunas, and steam rooms
- Pickleball club with restaurant service (even includes guest passes for your friends)
Data + Integration
Access to the Love Life Mobile app that connects your wearable data, labs, and assessments all in one place
Is It Worth the Cost?
When I first heard the $750/month price tag, my jaw dropped a little. But then I started doing the math.
For context, an Equinox membership in LA starts at $240/month, and that is just for gym access. The nearby Remedy Place charges $550/month for their "foundation membership" of recovery services like cryotherapy and saunas (It looks amazing, I'd love to check it out).
So I broke what the Optimize Membership includes, and tallied up the average cost of each service to see what it would cost to purchase these services individually in Los Angeles.
Estimated Annual Value of the Optimize Membership
$750 a month might seem like a lot at first, but based on the cost breakdown, bundling all of these services under one membership could actually save money compared to paying for each one separately. View the .
It really comes down to whether you'd use everything that's included. If so, the added convenience of having it all in one place, with a team working together on your care, could make it a practical option.
The Other Membership Options
Love Life offers other memberships as well:
- Concierge Membership — $50,000/year: Unlimited everything. Unlimited access to the care team, full access to all services, and the most advanced testing.
- Medical Only — $500/month: Medical care and testing only; no gym or wellness access.
- Fitness + Recovery Only — $300/month: Access to gym, classes, recovery tools; no medical care; pickleball is extra.
Note: All memberships are a one-year commitment. You can pay monthly or get a discount for paying annually. HSA, FSA, and HRA cards are accepted for a la carte services. Love.Life can also provide a Superbill for insurance reimbursement, but they can't guarantee what's covered.
Things to Know
- Unused monthly recovery sessions don't roll over, use 'em or lose 'em
- They don't have a pool (if that's your non-negotiable)
- They offer additional testing and services a la carte based on your needs
- It's designed to replace your primary care, not your emergency insurance
- I wish they listed their pricing more transparently online
So... Should You Join?
If you're already spending money on a gym membership, recovery services, and private health consultations, it might actually save you money. But even beyond the numbers, what really stood out to me was the feeling of being there.
This is a place you want to hang out in.
It's warm, beautiful, and filled with other people working on their health goals. There's a full-service restaurant with healthy food. You can meet friends at the sauna or in a fitness class, and your doctor is right there if you need to tweak something in your care plan. It turns being healthy into a social activity, with care that easily fits into your daily life.
This is their first location, but they're not alone. Startups like Neko, Superpower, and Function Health are part of the same movement that is meeting a growing demand for health systems that are proactive, data-driven, and not entirely dependent on insurance approvals. People want more control, more clarity, and more options. In the future, it would be exciting to see this kind of membership model covered by insurance or included in employer benefit packages.
As I settled into the lounge and looked around, I found myself calculating: "Okay... I could come here every day for $24.65/day. Less than a dinner out or a Target run."
Final Thoughts
Love Life might not be accessible to everyone yet, but it's a glimpse at what healthcare could look like if we dared to dream a little bigger.
And honestly? It's about time.
